Hatters fans can get their hands on this season’s new Reflo home kit when the first drop goes on sale at the club shop in Luton town centre and online at 11am on Wednesday.

This initial drop of home shirts is available in all junior and adult sizes, along with a range of travel wear that has been sported by the first team during pre-season.

Away kit and training wear will follow shortly, and we will notify supporters of their availability.

The home kit design will be on a two-season cycle with Diamond season ticket holders entitled to a 20 per cent discount while all members receive a 10 per cent reduction.

All replica shirts for the upcoming season will retail at £60 for adults with juniors at £40.

Chief Revenue Officer Ben Kensell said: “We’re happy to be able to offer our supporters the opportunity to wear the new home shirt in time for Friday’s home game with AFC Wimbledon, although we appreciate that this is still later than we would ideally want.

“It has been an incredibly busy summer securing all shirt sponsors while working with a new supplier and their supply chain and processes, but we are pleased that we have been able to deliver this initial drop given the time constraints, as was our intention.

“Additional volume will arrive in the coming days and weeks, and the away shirt will be available before such time that the first team wear it over the next two weeks.

"Upon arriving I quickly understood the previous challenges the club has had with regards to retail kit supply, so with Reflo I have been working tirelessly to ensure that we deliver the kits to our supporters as soon as physically possible. In the coming years these will be available from the beginning of July once kits are announced both online and in-store.”